Hi, I'm Yen Jen Lee
A product designer and design strategist who cares deeply about how people feel, not just what they do.
Designing experiences that respond to real emotions, needs, and moments of connection.
Designing experiences that respond to real emotions, needs, and moments of connection.
Ruchu
A furniture brand that lives with nature
- Conducted market research and identified growth opportunities to establish a differentiated furniture brand with a clear positioning strategy.
- Collaborated with carpenters and team members to design and produce furniture, integrating user insights into functional and aesthetic solutions.
Mushroom
A stress-relief furniture offering companionship for single
- Led project timelines and applied design thinking to develop user-centered solutions for the growing single-person demographic, with the potential to enhance overall life satisfaction.
- Contributed to design ideation, strengthening leadership skills through strategic planning and cross-functional collaboration to address specific user needs.
GOALGO
A playful furniture suitable for family members of all ages
- Led Design Thinking workshops to analyze Taiwan’s environmental trends, creating prototypes and collaborating with manufacturers to refine the final product.
- Focused on creating user-centered, immersive designs and 3D models that promote intergenerational interaction between the elderly and children.
Personal Interests
