Design X Management
Aligning Design with Business Goals
Streamlining Processes and Collaboration
Nurturing Creativity and Talent Development
Easel
A mobile app that efficiently yet authentically immerses Savannah tourists in the local art scene.
Conducted user research with 100 participants to shape user-centered designs for an immersive art experience.
Translated insights into innovative design solutions, enhancing collaboration and leadership across cross-functional teams.
Increased local art revenue by 38% and supported regional growth by redefining the travel experience for 17 million visitors.
#Market Research #Design Idea #Prototyping
Mushloom
A stress-relief furniture that makes single individuals feel accompanied.
Managed project leadership, implemented design thinking, and optimized workflows. Conducted research to understand the needs of single individuals deeply.
Enhanced skills in leading design-driven projects and addressing specific user demographics. Strengthened strategic planning and cross-functional collaboration.
Created designs that address the growing single-person demographic, potentially increasing life satisfaction by 35% for this market by 2040.
#Project Leadership #Market Research #Design Thinking #User Research
Ruchu
A furniture brand that lives with nature
Researched market trends and analyzed competitors to establish a clear brand and product differentiation, ensuring strong market positioning.
Designed the product and brand identity, crafted the chair, and collaborated with wood crafters to refine the table-making process, ensuring quality and design alignment.
- Led the entire project from concept to execution, strengthening planning, execution, and cross-disciplinary collaboration skills through hands-on craftsmanship.
#Market Research #Product Design #Brand Identity