easel
A mobile app that efficiently yet authentically immerses Savannah tourists
in the local art scene.
Realization
2024/ 8
Position
Market Research
Design Idea
Prototyping
Collaborators
Graphic Designer
Service Designer
UI UX Designer
Easel is a free-to-download mobile app that efficiently yet authentically immerses Savannah tourists in the local art scene.
Our app curates time-oriented, personalized art experiences based on user interests, preferred mode of transit, and location.
Anytime, anywhere.
Say hello to Easel!
Our app curates time-oriented, personalized art experiences based on user interests, preferred mode of transit, and location. Anytime, anywhere.
Our mission is to connect tourists to the beautiful, widely untapped art scene Savannah has to offer. By providing users with a seamless and effortless experience, they will have a more enriching and profound Savannah experience.
Our vision is to use technology to encourage present and mindful experiences during trips. We also want to increase the appreciation and recognition of the incredible artists who make Savannah the city that it is today.
Notable features include:
-
Time-oriented, personalized art experiences based on user interests, preferred mode of transit, and location.
- Unscheduled experience format so users can begin experience anytime.
-
Live activity widget on the lock screen for easy access to directions and points of interest, maintaining immersion.
-
Gamified incentives through collecting stamps to unlock visual “postcards”with discounts to certain local stores.
For tourists visiting Savannah.
Who seek a hassle-free, rich art experience.
Our app provides personalized art itineraries based on your interests, time frame, and preferred mode of transport.
Unlike local tour organizations, in-house museum tours, and art tours in other American cities.
Our solution puts art leisure at your leisure, simultaneously providing an enriching art experience with minimal planning and an unrestrictive time schedule.
tourists visit Savannah every year
tourists attended in-person arts and culture events
Why is there no overlap?
Perceive art scene to be
surface-level or overlook it entirely
Spend too much time and energy
on planning
Untapped unique
cultural connections
Concepts
Art Galleries
To connect the arts industry with tourism, increase the interaction between travelers and the arts, and motivate them to experience the arts in Savannah.
Historic Sites
To create a community among the historic Inns and art sites that support each other.
Tour Organizations
To help tourists make a complete travel plan according to their own preferences, not necessarily follow the tour guide for sightseeing.
Response from online survey
Interviews with tourists and residents
How might we provide instant information and suggested routes?
How might we enables tourists to recognize the uniqueness of local artists?
How might we tailor the experience by suggesting artworks that align with their interests?
Other Works
A rebranding project from SCAD StartUp (student organization)
A new brand of toast for ISABELLE which is a
well-known bakery brand in Taiwan
A stress-relief furniture that makes single individuals feel accompanied
A playful furniture suitable for family members of all ages