Mushloom
A stress-relief furniture that makes single individuals feel accompanied.
Realization
2024/ 8
Position
Project Leadership
Market Research
Design Thinking
User Research
Collaborators
Industrial Designers
Motion Media Designer
Mushloom inspired by the ideal experience of being single, Mushloom celebrates the beauty of solitude.
It conveys that being single isn’t about loneliness but about embracing comfort, relaxation, and quiet companionship.
This soft, inviting furniture creates a space where individuals can unwind, recharge, and feel content in their own company.
A fifth of the population is expected to be single by 2040
(Nihon Keizai Shimbun, 2022)
The trend of being single or without a partner is increasingly evident in modern society, closely linked to changes in lifestyles, shifting values, and the evolution of social structures. With delayed marriages, rising divorce rates, and a growing emphasis on personal freedom, being single or partnerless has become a new norm.
When exploring the theme of being single, it’s important to understand stakeholders to identify the target groups for investigation. These include single individuals, their family and friends, as well as service or product providers. Additionally, defining our primary design target helps focus the design direction, ensuring relevance and practicality.
single men and women
have been single for more than four years
or have never been in a relationship
prefer to be single
How do they really feel about being single?
When placed in a private space for individual use, the material’s gentle sinking effect creates a sense of being enveloped in warmth.
In a shared or public space, however, the subtle contact between chairs allows users to experience a quiet, unintrusive sense of connection,
fostering mutual companionship without disrupting personal boundaries.
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