Serenity Tea
A brand visual redesign
Realization
2022/ 12
Position
Website Design
Menu Design
Social media
Collaborators
Serenity Tea
Serenity Tea aims to sell Taiwan’s high mountain teas and hopes to let more people know about Taiwan’s teas.
Serenity Tea uses Taiwan’s most famous tea, Fushoushan Tea,
where the tea is not only delicate and sweet, but also represents the hundred years of Taiwan’s culture.
Before
Inconsistent fonts
Brand style is not prominent
After
Standardize the fonts and design a light luxury style in line with the core of the brand. Make the design style coherent and complete the branding.
To amplify the characteristics of the tea, using various types of tea with different colors to produce differentiation. The grades of the tea are set by the brand and given A, B and C numbers. Adding a flavor description at the end allows consumers to understand their preferred taste.
Other Works
A new brand of toast for ISABELLE which is a well-known bakery brand in Taiwan.
A rebranding project from SCAD StartUp (student organization).
A furniture brand that lives with nature.
A playful furniture suitable for family members of all ages.